Google has just recently rolled out a new image compression format called WebP! Together with its cousin WebM they are trying to dominate the HTML5 media formats.
Google claims that WebP can compress images up to 40% more than JPEG and JPEG2000! This is definitely some Good news!
Google thinking behind this was that valuable bandwidth is wasted every minute, and by reducing image sizes to almost half will speed up the internet for end users, and make it easier for web masters to distribute media online. Win-Win and everyone is happy!
Except that there is a catch! Encoding an image in WebP takes approximately 8 times more than JPEG encoding. To be honest 8 times more than that tiny split fraction of a second it takes to encode JPEG, is still only 8 times the split fraction of second. Which humanely speaking is nothing!
Google claims that native WebP support will coming to Chrome in the coming weeks, and for now the world's first program to actually have any WebP support whatsoever is Pixelmator, a slick Mac image editing suite.
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